C. MARKETING ASPECT
- Situation: (Describes if there is a demand or supply in the environment; what makes this product unique;)
There are supply in the environment and estimated to be 1/5 against the supply of the target project. And all the same through, both are badly damaged due to mal-practice of harvesting nests. This project is unique due to the fact that through internet, swiftlet farms existing in the Philippines are identified only at Palawan and Davao. Maybe when this project prospers, the third site of swiftlet nests production will be for sure at Zamboanga Sibugay Province.
- Identify the GAP (Supply VS Demand)
In spite of the scarcity of the supply due to mal-practice of harvesting swiftlet nests, site of the project which is the Mountain Rock is still the popular or known as the highest nest producer. If ever the nest will be revived as of 1960’s, oh wow! The supply is unimaginable. So far, there has always strong demand of nests in local and even abroad. Filipino and Malaysian Chinese people are very fond of this nest. The demand usually move upward from October to February, which makes the price even more higher than usual.
- Market Size (How many to be targeted/ target clients/ pricing / competition/ promotion & distribution).
As in Sibugay Province today, there are local buyers always available and ready to buy at wet or cave moisture at even less than 100 grams. In the case of this project, produced will be sold in volume directly out of the country for availing more higher price. The average price for the year through is P5, 000/kilo, for 1st class, P25,000/kilo for 2nd class and P50, 000 for 1st class nests. Buyers can be contacted at Ipil, Zamboanga Sibugay, 2 kms from the site and or can be contacted also at Zamboanga City. The above prices is only favored to dried, clean and by volumes nests.
D. FINANCIAL ASPECT
Amount of Capital (Amount of capital; Based on expenses or production/ Marketing and other expenses/startup)
An amount of ONE HUNDRED EIGHTY TWO THOUSAND PESOS ONLY (P182, 000.00) is needed for the startup capital of the project. (See Table III).
Expenses (Possible Expenditures)
1. An average capitalization of P10, 000 per room of caves to cover the entrance and breather is enough budget to make the caves secure and free- from intruders.
2. It is assumed that in every cave there has 5 complete develop nests to be harvested.
3. First harvest will be done after 6 months from the time the caves’ entrance and breathers has completely covered with the use of bars.
4. Assumed that average prevailing price for 1st class nest in Zamboanga City is P50,000, P15,000 for 2nd class and P5,000 for 3rd
4. It is assumed that 40 clean and dried nest is equivalent to 1kl.
5. It is assumed that 5 nests/room will be harvested after 6 months of operation.
6. It is assumed that every nest, has 2 chicks to produce.
7. Male swiftlet chicks who reached an age ready for reproduction will bring his mate in the same cave where he was developed and grew.
8. It is assumed that P32, 000.00 is enough for reforestation of some part of the Mountain Rock. (See Table I, Table II & Table III).
9. Projections (Based on volume of production and pricing) (See Table IV)
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